Pague Menos is a large retail brand in Brazil and during the year-end celebrations it decided to create an action to reward its customers. And that's where Carreta do Milhão was born, a campaign that debuted the winner with 1 million reais.
We were invited to develop the entire scenario for this campaign in Post Production, so we supervised the VFX on the day of recording, created 3D elements and took care of all aspects of integrating actress Ana Maria Braga into the environment and colorization of the final film.
Here are some frames or movements that we are creating during our research and development process. A process that allows us to explore infinite possibilities until we achieve the desired result.
CLIENT: Pague Menos | FILM: DigiFilmes | VFX & 3D: TRESSDE